Scoring well on Google’s rankings is a complex business.  There are many factors to consider including your domain name, the descriptions & keywords embedded on web pages and the actual content on your website.  You should add links to that list.

The more websites that provide links to your site the better as this suggests to Google (and other search engines) that your site is relevant, popular, informative etc and is therefore a site that Google should be recommending to its own ‘customers’.  These back links are now one of the most important methods of boosting your web site’s ranking in Google and, as such, many site-owners and SEO companies resort to link-building methods that aren’t allowed by Google.

As the largest search engine, Google has huge influence on internet marketing and if you don’t want your website to get black listed by Google, then you have to play by their rules.

One bad form of building back links is through the use of automated content farms.  For a relatively small fee, you can ‘buy’ hundreds of links using blogs that automatically build back links to your  website.  These schemes are often called blog farms, and are strictly not allowed by Google.

Other Internet marketing schemes are “link wheels” and “link pyramids”.  These work by setting up a collection of dummy sites, usually web 2.0 sites, and linking them together in a way that boosts the ranking of your main website.  This technique is specifically not allowed by Google, nor are any that artificially manipulating search engine results.

Always check what an SEO company is doing when you employ them to build links for your website.  In the end, if it looks too good to be true it probably is.  You should employ an ethical SEO company on a monthly basis and be patient.