Your readers are your audience. They are your new or repeat customers, the people who buy your services and/or products, click on your links and generate your income.

What are they saying?
The first step is to make sure that there is contact information on your website that is easy to find. Readers don’t always feel easy about direct contact so you should also consider using surveys, polls, or blogs to get feedback and learn what your readers want.

Once you know what they want
Give it to them. If you’re getting requests for specific information, make sure that it’s on your web site, readily available. Answer their questions promptly and, if the information is not already on your site, write new content.

Next week…..Build Community.