OK, you have a great looking, effective website. Of course, if you are running a business then the website is only part of the story – you need to get all the other aspects of your markeing right. Whether it is PR, advertising or customer communications then their effectiveness will have an impact on the success of your business.
The latest book by Dee Blick, The Ultimate Small Business Marketing Book, is just what it says. It is packed with useful advice on marketing and uses case studies so that you can easily relate to the advice on offer. It covers aspects that many people find difficult such as writing effective letters, about you’ll find help with anything from blogging and brand to promoting yourself online.
This book follows on from Dee’s first book, Powerful Marketing on a Shoestring Budget for Small Businesses which covers things such as PR, advertising and mailings for small businesses.
At only £15 a book it’s a no-brainer. I have 20 years marketing experience and I have both books on my shelf and refer to them regularly.